CPC Calculator
Calculate cost per click (CPC), total ad spend, or click count from any two known values.
Campaign Parameters
CTR & CPM Bridge Estimator
Ad Platform CPC Benchmarks
Benchmarks are approximate industry averages (USD) for reference only — actual CPC varies by keyword, industry, and targeting. Click a value to apply it.
How CPC (Cost Per Click) Works
CPC (Cost Per Click) is the amount an advertiser pays each time someone clicks their ad. The core formula is: CPC = Total Ad Spend / Total Clicks. Rearranged, that also gives you total spend (CPC × Clicks) or the number of clicks a budget buys (Spend / CPC) — this calculator solves for whichever value you're missing.
If you also know total impressions, the tool bridges CPC to two other core PPC metrics: CTR (Clicks / Impressions × 100) and CPM (Spend / Impressions × 1,000), so you can sanity-check a campaign across all three metrics at once. All math runs entirely in your browser — nothing is sent anywhere.
More ad-metric tools: the CPM calculator, the CPA calculator, and the break-even ROAS calculator.
Private & free — this tool runs entirely in your browser.